Attract
A branded website, listings and enquiries create the public front door.
The Agents Blueprint · Post-event recap
The website was the first build. The system was the bigger story.
At the show, we built Sims Real Estate live. Then Tony Lawson and Buri Son opened the doors to what sits behind a modern real estate business: RE1, Propel and Beamo. We use it ourselves, every day — so you know it works. It's simple to use, setup in minutes, and there's loads of little features that are going to take your business to new levels of efficiency. Fast. Secure. Simple.
01
Live website build
02
Builders on stage
03
Connected systems
01
Complete workflow
The first event of the day
Sims Real Estate. Built live.
We showcased a complete web build for Brittany and Sims Real Estate — a refined, public-facing experience spanning sales, property management, holiday accommodation, reports and lead capture.
But a beautiful website was never the finish line. It was the front door to a complete agency system.
Live product · Sims Real Estate
What sat behind the reveal
Three products. One connected real estate journey.
The operating system · Built by Tony Lawson
A real estate agency in a box.
The Sims website is the public face. RE1 is the connected system behind the work — bringing the website, CRM, open-home check-ins, reports, workflow automation and messaging into one place.
Instead of bolting together separate tools, listings, buyers, reports and follow-up already know about each other. It is built around the way an agency actually moves from first enquiry to ongoing relationship.
- Website + listings
- Connected CRM
- Open-home check-ins
- Reports + workflows
Live product · RE1
Tony Lawson · RE1
The backend is the business.
Capture
Contacts, buyers, offers and open-home attendance enter one connected CRM.
Move
Workflow boards and follow-up prompts prepare the right communication at each stage.
Present
Property reports and appraisals turn live agency data into clear client experiences.
The connected outcome
Not another tech stack. A complete operating story.
Step · 01
Website
Create the front door and capture attention.
Step · 02
RE1
Run the agency from one connected system.
Step · 03
Propel
Turn the appraisal into a memorable proposal.
Step · 04
Beamo
Keep the agent, listings and next action together.
The recap
What started as a live website build became a blueprint for the whole agency.
Tony Lawson built the connected operating system. Buri Son built the tools that sharpen the proposal and keep every relationship moving. Together, they showed what real estate technology looks like when it is built around the work.